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CASE STUDY FOR SYNTEL TELECOM

(TELECOM DIVISION OF ARVIND MILLS LTD)

Syntel is the Telecom division of Arvind Limited (www.arvindmills.com); a flagship Company of the Ahmadabad based Lalbhai Group; one of the most respected industrial houses in India with revenues over Rs.20 billion. The group is the 3rd largest denim fabric manufacturer in the world and is licensed to manufacture and market a host of internationally renowned names in the garment industry such as Arrow, Lee, Wrangler, etc.

Arvind’s telecom operations commenced from the year 1989 as a CDOT licensee for digital public and private switching equipment. In the nascent years the company made a major mark in establishing itself as one of the largest manufacturers of the 256 port Rural Automatic Exchanges. An active practitioner of quality systems, Syntel won its ISO 9001 certification in the year 1996 and was subsequently given the coveted Department of Telecommunication’s self-certification status for all its supplies of public switching equipment. In the year 1997, Syntel launched Shared Mobile Radio Services - under the brand name Omni talk - in 10 metro and mini metro cities of India. Currently, this operation has been separated in a new company called Arya Omni talk - the largest Walky Talky Solutions (PMRTS) provider in India today.

Syntel presently holds a dominant position in the Business Communication Solutions landscape, offering a range of IP, ISDN, Digital & Analog EPABX based solutions. The company is currently selling over 2,50,000 lines per annum to SME’s, Corporates & Major Accounts. With an installed base of nearly 1.5 million lines, Syntel expects to leverage its distribution infrastructure to carve out a leadership position in the small & medium enterprise segment, besides consolidating its position in the corporate segment.

History has been witness to Arvind Group’s commitment to excellence, innovation, perseverance and undying attention to customer and societal needs....