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Category: Business and Industry
Date Submitted: 10/03/2016 11:34 PM
Technavio Announces the Publication of its Research Report Online Gambling Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the online gambling market in the US: 888 Holdings, Betfair Casino, Borgata Hotel Casino & Spa, and Dover Downs Gaming & Entertainment.
Other Prominent Vendors in the market are: BetAmerica, Betfair Online Casino, Delaware Park, Draft Kings, Fan duel, Golden Nugget Online Casino, Harrington Gaming online, Pala Casino, Real Gaming, Resorts Online Casino, TVG, twinspires, Watch and Wager, WorldWinner, and WSOP.
Browse full report with TOC@ https://marketreportscenter.com/reports/388413/online-gambling-market-in-the-us-2016-2020
Commenting on the report, an analyst from Technavios team said: One of the major trends in the online gambling market in the US is the business tactics adopted by vendors to attract players. Rewards such as loyalty points, discounts, and gift vouchers are no more attractive to the existing players and do not motivate prospective players. It is important that the vendors provide rewards and offers that are more personal and customized, based on the demographic and psychographic profiles of the players.
According to the report, one of the key drivers for market growth will be popularity of online gambling. Online gambling extends the reach of the gambling games because it is web-based and does not require the physical presence of the players at the venue. The popularity of computing and mobile devices, especially among the younger generation, is the main reason for the extended reach of online gambling in the US. Mobile ads are one of the strongest mediums of advertising, which reaches the untapped group of the population that refrain from going to a casino or a bar where betting is allowed, and influence them to try online gambling. In the US, the average age of an individual visiting a casino is 45 years, whereas an average age of an online gambler is 34...