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MasterCard Worldwide Online Shopping Habits Survey – Market Findings – Page 1

7 May 2007  

Other Markets Findings: China In China, 82% of respondents are used the internet for online shopping. They conducted 30% of their shopping online. The most popularly bought items amongst the Chinese online shoppers included books and arts (61%), home appliances and electronic products (59%) and ladies clothing and accessories (56%). The top two items triggering impulsive shopping for the Chinese online shoppers included ladies clothing and accessories (49%) and home appliances and electronic products (45%).

Singapore In Singapore, 54% of respondents used the internet to shop online. They conducted 33% of their overall shopping through online channels and the top-most bought items included airline tickets (56%), hotel accommodation (46%) and movie/concert tickets (34%). Airline tickets (41%) and ladies clothing and accessories (31%) were the two items that triggered the most impulsive shopping for Singaporeans.

Japan At 84%, Japan had the highest number of respondents who used the internet for the purpose of online shopping. They conducted 40% of their shopping online making them the second most ‘online’ market when it came to online Vs. offline shopping. The top three items that they bought online included books and arts (42%), groceries (40%) and CDs/DVDs/VCDs (38%). The top two items triggering impulsive shopping for Japanese online shoppers were groceries (37%) and books and arts (35%).

Korea In Korea, 80% of respondents used the internet to shop online, making them the third most active online shopping group, after Japan and China. They did more than half (53%) their shopping online and the most popular items bought by them included ladies clothing and accessories (45%), books and arts (38%) and cosmetics (37%). Ladies clothing and accessories (47%), men’s clothing and accessories (29%) and cosmetics (29%) were the most impulsively bought items.

Thailand...