Asia Pacific Chocolate Market: Popularity of Low-Calorie and Low-Sugar Content Chocolates to Increase, Says Tmr

Transparency Market

Research

Asia Pacific Chocolate Market - Scenario, Trends, Industry

Analysis, Size, Share and Forecast 2013 - 2019

Published Date

29-07-2014

118 Page Report

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Asia Pacific Chocolate Market: Popularity of Low-calorie and Low-sugar

Content Chocolates to Increase, says TMR

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Asia Pacific Chocolate Market

REPORT DESCRIPTION

The Asia Pacific chocolate market is concentrated, nearly with the top five players accounting for over 60%

of the market in 2012. Frequent mergers and acquisitions are taking place in the industry with players

competing to increase their market share. At the same time, players are striving for product innovation to

attract consumers. However, what acts as a challenge and advantage for companies is that a strong sense

of brand loyalty exists among consumers. The chocolate market faces a medium level of threat from

substitutes such as snack bars, bakery products, and regional sweet varieties. The threat of new entrants

is likely to remain low owing to the capital intensive nature of the industry and high interference from

regulatory bodies.

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According to the report, the Asia Pacific chocolate market is expected to be worth US$18.23 bn in 2019. On

the basis of chocolate type, the molded bar chocolate segment will continue to lead and be worth

US$5,543.9 mn by 2019. By geography, Australia is projected to remain the dominant regional segment

and will be worth US$3,776.65 mn by 2019.

Increasing popularity of Chocolate as Gifting Option to Drive Market in Asia Pacific

Consumers in Asia Pacific are increasingly making use of chocolates as a gifting option....