Com 2602

DECLARATION:

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TABLE OF CONTENTS PAGE1 DECLARATION 1

2 INTRODUCTION 2

3 SECTION A 3

4 SECTION B 12

5 SECTION C 14

6 CONCLUSION 18

7 SOURCES CONSULTED 19

8 SELF REFLECTION 20 |

INTRODUCTION:

My final research portfolio assignment for the module International Communications will explore, identify and explain in depth a number of key issues, trends and international flows regarding, and affiliated to, the broad topic of international communication. I will begin the assessment discussion by defining international marketing and textually demonstrate through practical examples how multinational companies such as Coca-Cola, Renault, Fossil, and Samsung, amongst others, respond successfully through the dissemination of messaging to their culturally and geographically diverse consumer market. I will then move onto the relevant topic of media imperialism and with practical examples courtesy of appropriately referenced sources will explain three factors that may give rise to media imperialism. I will then move onto a subject very pertinent to our South African shores: human migration, and will state six main reasons why people migrate and give practical examples of each factor. The final...