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Date Submitted: 03/26/2011 04:09 AM
ASSIGNMENT
Course Code : MS - 06
Course Title : Marketing for Managers
Assignment Code : MS-06/SEM - I /2011
Coverage : All Blocks
Note: Answer all the questions and send them to the Coordinator of the Study Centre you are attached with.
1 a) Discuss the distinguishing characteristics of services which make them different from tangible goods. What are the implications of theses characteristics in marketing of services?
b) What do you understand from Segmentation, Targeting and Positioning (STP) strategies?
2 a) How does Marketing Research aid Marketing Managers in decision making . Discuss with suitable examples
b) What is the type of packaging you would adopt in the following cases and why:
(i) Sea Food Exports
(ii) Premium Basmati Rice
(iii) Unisex Perfume
3 a) Discuss the main objectives of Sales Promotion. Identify some sales promotions methods directed at consumers, which can be used by a soap manufacturer
b) What is a brand? What distinct advantages do companies get from branding? Illustrate.
4 a) Why does the marketing mix change as the product moves through its life cycle? How would you expect the mix to change for a novel home vacuum cleaning kit moves through the product life cycle?
b) What is cyber marketing? What are the prospects and problems faced by the buyer in using this method? Discuss the limitations of cyber marketing.
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MS-06
Management Programme
ASSIGNMENT
FIRST SEMESTER
2011
MS- 06 - MARKETING FOR MANAGERS
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School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068