Europe Beer Market Will Rise from Us$135.29 Bn in 2015 to Us$160.99 Bn by 2021

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Transparency Market

Research

Beer Market - Europe Industry Analysis, Size, Share,

Growth, Trends and Forecast 2015 - 2021

Published Date

23-04-2015

64 Page Report

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Press Release

Europe Beer Market: Untapped Eastern Europe Market to Emerge

as Opportunity for Growth, says TMR

Transparency Market Research

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Beer Market

REPORT DESCRIPTION

The Europe beer market is consolidated with the top five players accounting for 83.9% of the market in

2014. These players are Heineken International,Anheuser-Busch InBev, SAB Miller plc, Carlsberg Group,

and Diageo. The number of players in the beer market is continuously increasing. Local players are also

giving tough competition to big and global players. The beer market in Europe is marked by aggressive

marketing strategies adopted by top players. Transparency Market Research (TMR), in its new study, has

found that frequent mergers and acquisitions are becoming a part of the beer industry. The market faces

threat from external substitutes such as non-alcoholic beverages and internal substitutes such as whiskey,

vodka, and rum. Thus, the threat from substitutes will be medium in the coming years. The threat from

new entrants will remain medium too, as the beer market is attracting many new players.

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According to the report, the Europe market opportunity in beer will rise from US$135.29 bn in 2015 to

US$160.99 bn by 2021. On the basis of product, the lager segment will continue to lead and account for

62.61% of the market in 2021. By country, Germany is anticipated to be the most lucrative market

followed by the U.K. Increasing disposable incomes and the reigning...