Com3706

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COM3706

Assignment 1

I, the undersigned, hereby declare that this is my own and personal work, except where the works or publication of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

TABLE OF CONTENTS

CONTENT ANALYSIS OF CREATIVE CONCEPTS PAGE

DECLARATION

1. MAIN RESEARCH ISSUE 3

2. THE RESEARCH CRITERIA 3

3. THE EXTENT OF THE RESEARCH ISSUE 4

4. POPULATION 4

5. ASSUMPTIONS AND SUB ISSUES 4

6. GOAL AND OBJECTIVES 4

7. RESEARCH QUESTIONS 5

8. THEORETICAL APPROACH 6

9. RESEARCH DESIGN 7

10. CONCLUSIONS

11. SELF ASSESSMENT AND SELF REFLECTION

SOURCES CONSULTED

1. Main Issue

The nature of the research is a cross sectional research using both qualitative and quantitative research methods where observation was done using two publications within the boundaries of South Africa at a short space of times.

2. Research Criteria

The main issue as stipulated above deals with the use of creative concepts in advertisements which on its own speaks to Mass-Media and thus adds to the known knowledge in communication that advertising in mass media uses persuasive communication and text.

The main issue is researchable as it deals with collectable proof from two known magazines, the Clicks Club Card Magazine and True Love Magazine. To add to the extent of research ability of assignment is that different creative concept can be identified from the advertorial and that different characteristics of each creative concept can be distinguished says that our research is scientific and makes it to be researchable.

The Research is feasible the advertisements picked from the magazine are from magazines that...