Mobile Application Market Size in Terms of Volume and Value 2014-2020

A mobile application or app is a computer programme designed to run on smartphones, tablet computers and other mobile gadgets. Mobile apps were originally designed for general information retrieval such as emails, contacts, calendars, and stock market and productivity. Rising popularity of mobile apps enhanced its adoption into other categories, such as mobile gaming, social networking, e-book reading and entertainment, lifestyle, GPS (Global Positioning System) and location based navigation services, factory automation, banking, order-tracking and mobile medical apps. In addition, mobile apps help end-users to search for information and download data by connecting to the internet. Mobile app providers need to consider the constraints and features before developing apps that can run on mobiles because smartphones and tablets run on battery and have less powerful processors as compared to personal computers.

The mobile app report contains the global scenario of this market discussing a detailed overview and market figures. The research report analyses the industry growth rate, capacity and structure. The report analyses the historical data and forecasts the mobile app market size along with key factors driving and restraining the market growth.

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The mobile app market can be segmented into three major types, viz. applications, store type and geography. The mobile app market can be segmented on the basis of applications into eight major categories - social networking, online books, business &finance, entertainment, lifestyle, travel, navigation and others (productivity and utilities). On the basis of store type, the mobile app market can be segmented into two major categories, third party stores (managed by mobile device manufacturers, operators and operating system developers) and native stores. The mobile app market can also be segmented on the basis of major geographies...