Snowsports Interactive

Immediately after SnowSports Interactive (SSI) was birthed, Steve Kenny completed an analysis of the global ski industry. From the beginning, their overall vision was set on a global frontier, identifying them as a “born global” company. Of course, there are plenty more speedbumps along the way for companies expecting to go global from the get-go. Firstly, SSI has only one location, Mt. Buller. Their success at Mt. Buller is definitely something to advertise, but they’ll need to show that they can handle multiple resorts before allocating resources worldwide.

SSI will need to adhere to international regulations and those specific country laws which may not allow certain technologies from operating within their borders. For instance, SSI has already identified Japan as an opportunity, but with costs that would make them redesign their technology. Even with Japan’s inquiries on their products, SSI would need to be able to become flexible enough to adhere to different regulations and policies based on the country they’ll be housed in.

SSI also has a direct dependency on their third-party suppliers. SSI would need to be able to find suppliers in the country their pursuing, or be able to have their current suppliers increase their workload and capacities. With that brings an increased rate of competition, which can take away from available suppliers if there are already powerful competitors in their country of choice.

SSI has done well domestically with their Mt. Buller location, but to really push for their global expansions, they will need to be able to become more flexible, competitive, and provide the same level of customer experience even while being on the opposite side of the planet.