All About Air Asia Related to E-Commerce

Saturday, April 13, 2013

All About Air Asia related to E-commerce

Introduction

In my assignment, I use Air Asia as an example of an e-commerce company where it was voted as the most popular website for online shopping that makes it as the first airline company applying e-commerce in Malaysia

Air Asia Berhad is a Malaysian-based low-cost airline where it was the largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. Air Asia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at the Kuala Lumpur International Airport (KLIA). Air Asia is using e-commerce to promote and sales ticket through online. Passengers can make booking directly and buy tickets through online and just use a booking number to check in. The website also available in seven different languages, including four on its Malaysian site and registered members also receive promotions online though e-mails.

Background of Air Asia 

Air Asia was established in 1993, but began operations on 18 November 1996. It was originally founded by a government organization known as DRB-Hicom. On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandez company Tune Air SDN BHD for the token sum of RM 1 with 40 million worth of debts. However, Fernandez turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM 1.

In 2003, Air Asia opened another new hub at Senai International Airport in Johor Bahru and launched its first international flight to Bangkok, Thailand. After that, it also added Singapore itself to the destination list, and started flights to Indonesia. In addition, flights to Macau began in June 2004, and flights to Xiamen, China and the Manila, Philippines in April 2005. The flights to...