Strategic Plan Part Iii – Balanced Scorecard

Strategic Plan, Part III: Balanced Scorecard

Carolina Mendoza

BUS/475 Integrated Business Topics

June 19, 2012

Michael Kinnen

Strategic Plan, Part III: Balanced Scorecard

A balanced scorecard is a strategic business tool used to gather and report information to management on four precise area including: Financial, Customer, Process, Learning and Growth. These four areas will aid to monitor and measure the performance of the bakery in the different areas to achieve maximun success. In this paper I have created 350 degrees bakery balanced scorecard and will discuss the three differen objectives I have created for each of the areas of the scorecard which will be used to improved my bakery.

350 degrees bakery Balanced Scorecard

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Financial Perspective

350 degrees is a partnership that open less than a year ago, failure to plan and lack of financial support may lead to an ineffective business. The three financial strategic objectives I have developed to the expansion and success of the bakery include: Growth in revenues, profitability and cash flow. The financial objectives were developed as a result of potential issues in financing and to support identified opportunities.

Growth in revenues is a significant response of how well the business is doing and will do in the future. The desired growth in revenues for 350 degrees is at least 15 percent a year. The growth in revenue will help 350 degrees bakery have an understanding of the potential long-term success of the business. Potentially 350 degrees may need investors and revenue growth is a significant factor investors will use in shaping the promising stock price of the bakery. Growth rate measurement and calculation are essential for a start-up business like 350 degrees bakery because although it might presently have little net income there are expectations of high future growth rate. Growth in revenues will be measure quarterly. The present quarter’s sales figure can be...