Shopping Habits of Nigerian Consumers

Bharatbook announces a report on “Shopping Habits of Nigerian Consumers”. A consumer segmentation section in the report breaks down the Nigeria’s consumers by specific age groups, ranging from teenagers and youths to pensioners.

About This Report

Retail Industry in Nigeria is acknowledged as a key sector, and is driven by factors like strong income growth, changing lifestyles and favorable demographic patterns. The Nigerian consumers are finally beginning to embrace e-commerce and mobile payments. Has a population representing 15.4% of the total Africa’s population and 2.5% of the world’s total population. The urban population is 48.6% in 2016 and expected to hit 50.2% in 2018 and to further grow to 67.1% in 2050.

The report findings enables you to;

• Gain competitive intelligence about market leaders.

• Understand consumer shopping preference and emerging consumption trends

• Identify strategic business penetration in Nigerian market

• Understand unique selling features for different retail outlets

• Track key industry trends, opportunities and threats.

• Inform your marketing, brand, strategy and market development, sales and supply functions.

Overview

The report provides current and detailed snapshots of the unique behaviors, attitudes and spending patterns of consumers in Nigeria.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of brand preferences for mobile and smart phones, home electronics, home appliances, hair care products, spirits and other alcoholic beverages, snacks foods, breakfast cereals…

A consumer segmentation section in the report breaks down the Nigeria’s consumers by specific age groups,...