Global Breakfast Cereals Market: Players to Focus on Different Age Groups to Boost Demand, Says Tmr

Transparency Market

Research

Breakfast Cereals Market - Global Industry Analysis, Size, Share,

Growth, Trends and Forecast 2013 – 2019

Published Date

14-02-2014

117 Page Report

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Global Breakfast Cereals Market: Players to Focus on Different Age

Groups to Boost Demand, says TMR

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Breakfast Cereals Market

REPORT DESCRIPTION

The global breakfast cereals market is consolidated with the top three players – Kellogg’s, General Mills,

and CP – accounting for 50% of the market in 2012. The threat of substitutes is extremely high for existing

companies from breakfast options such as fruits, toast, and eggs. There exists low product differentiation

and a negligible switching cost, increasing the intensity of rivalry among players. The threat of new

entrants will likely be low as existing players have a strong foothold and global presence, states

Transparency Market Research in its new study. As such, new players will find developing a unique brand

image a challenge when entering the market. Supermarkets, hypermarkets, and other retail stores are key

buyers of breakfast cereals and the bargaining power is low to medium, varying from region to region.

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According to the report, the global breakfast cereals market is expected to rise from US$36.7 bn in 2015 to

US$43.2 bn in 2019. On the basis of product, the ready to eat (RTE) cereals segment is anticipated to lead

and will be worth US$35.39 bn by 2019. By geography, North America will continue to retain its leading

position and account for 33% of the market by 2019. The U.S. is the key market for breakfast cereals in

North America and is expected...