Case

CASE STUDY: ROCK CLIMBING

Rock climbing is a unique sport that has grown in popularity in recent years due to a combination of advances in climbing equipment and techniques, changes in consumer behaviour, the increasing trend towards activity holidays and the arrival of new climbing destinations around the world.

Rock climbing is probably the most recognised type of climbing. This involves systematically ascending sections of rock. It requires specialist equipment for protection and knowledge of climbing techniques. The aim is rarely to get to the top of a mountain, but to simply complete the climb, which can be of any distance or duration.

(Mintel, 2000)

There are various different types of rock climbing that test both the mental and physical skills of the individual (see Exhibit 1):

Exhibit 1: Different types of outdoor rock climbing

|Rock climbing types |Main characteristics |

|Bouldering |Involves climbing easy to difficult movements on rock at a relatively safe distance |

| |from the ground without the use of ropes, harnesses and other equipment. Watts (1996) |

| |suggests that it is the purity of bouldering that appeals to its participants as it |

| |concerns just the individual and the rock and rock shoes. |

|Top rope climbing |An anchor system for the rope is set up before climbing begins, usually from the top |

| |of the crag. This is usually one of the main types of climbing in indoor climbing |

| |walls. |

|Traditional climbing |Involves one person leading up the climb placing protection en route...