Marketing Plan

Executive Summary

The R.I.R.S (Rodent & Insect Repellent Specialties) plans on releasing rodents and insects’ repellent garbage bags, which will be known as SHIELD. Our Marketing plan will illustrate our target market and the strategies we will be employing to get customers while are the same time creating a solid revenue stream. Our goal is to achieve total customer satisfaction while capturing customer values in return, so our focus will be on product quality and service. We are not just any Rodent and Insect Repellent specialist, our focus and product concepts gives us several advantages over our competitors, giving our customers a new way of dealing with the on going problem of rodents & insects infestations through out the Bahamas.

Mission Statement

Our mission is aid in keeping our communities, Clean, Green & Pristine. To be the number one company that promotes a clean environment, making the Bahamas the cleanest tourist destination in the Caribbean.

Products

The SHIELD is an durable eco-friendly garbage bag used to keep out insects and rodents and keep in waste. Its custom made material that lines each bag, allows for the “safe-guarding” of items inside while riding potentional infestation by rats and insects. We understand that some of our customers are pet owners, and have ensure that our product is safe against humans and pets.

Strategic Focus and Plan

Mission/ Vision

Keeping the enviroment clean and healthy while controlling any infestation problems that will arise with the over infestation of rodents and insects.

Objectives

Our objective is to interect with the Bahamian households, hotel owners and restaurants (in particualar the many fast food restaurant chains),in identifying the problems that they currently experience with over infestation of rodents and insects. Base on feedback received from our survey research, our goal is to showcase the ways in which our products will benefit them in ridding them of...