Effective Business Communication: a Look at Communication in Today’s Global Markets.

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Effective Business Communication: A Look at Communication in Today’s Global Markets.

Mauricio Roybal

Bus: 600: Management Communication with Technology Tools

Sherri Lewis

January 10, 2016

Effective Business Communication: A Look at Communication in Today’s Global Markets.

In today’s business markets, we see that big corporations are starting to take their business models into global markets. We also see startups not just targeting their local community or state but also going country and in some instances global right out the gate. The one consistent has been the need for clear and effective communication in all aspects of the business. With companies, working countrywide or even globally management needs to adapt their communication styles for their audiences. It not about what is being said as much as how it’s being said that is changes market to market. Managers being able to adapt to their audience and their needs while getting company information out has changed from traditional needs. The need for strong international and intercultural interpersonal communications has many companies unprepared for the markets they are chasing. We also need to consider the impacts social media has had to business over the years and how this impacts written communication. Social media has also influenced the image and values of a company. No longer can a company create business models or stand by values that are specific to one customer base or area. The most important tool every company has that needs to be strengthen is how they communicate. The following information will look at the various forms of communication and ways to strengthen them for international and in international and intercultural interpersonal communications.

Let us first look at communication norms in the business world and how they can impact international and intercultural interpersonal communications. To understand communication let us look at the definition of it and the roles people play...