Cross Cultural Management

Cross Cultural Management

Assignment 1

Questions

1. Which elements of the corporate culture of Tata group can you distinguish that relate to national culture (subsidiaries) and organisational culture (as defined by Schein)?

2. Look at another corporate website, for example Shell (www.shell.com). Click on ‘About Shell’, then ‘who we are’ to discover the company’s purpose and values. Then, answer the above question, but in this case for Shell.

Answers

1. The following are elements of the corporate culture of Tata Group related to national culture and organizational culture :

Related to national culture :

* Norms

Tata Group adjust with changing cultural norms that suitable in which they conduct business.

* Values

Tata Group has always been values-driven. Tata has five dominant values which serve as the basis for running their business, include:

* Pioneering : Tata group courageous to taking on challenges, using deep customer insight to develop innovative solutions.

* Integrity : They will be fair, honest, transparent and ethical in their conduct.

* Excellence : They always have ambition to achieving the highest standards of quality.

* Unity : They invest in their people and partners, enable continuous learning, and build caring and collaborative relationships based on trust and mutual respect.

* Responsibility : They integrate environmental and social principles in their businesses, ensuring that what comes from the people goes back to the people many times over.

* Tata Trusts

Funded by both personal wealth and corporate earnings, the Tata trusts are long-term supporters of social causes, community projects and academic institutions.

Related to organizational culture :

* Behavior

* Tata Group believe in social equity. They apply to the principle of equal opportunity for everyone, irrespective of caste, whether in recruitment or career advancement within the organization. In order to ensure an equal footing...