The Case of Lee Iacocca

Lee Iacocca’s Transformation of Chrysler

1979 – Paul Bergmoser, President

- Meeting at very critical time in the Corporation’s history

- Up against the most costly product program in Chrysler history

- I said thus far  the year isn’t over yet

- All of you fellows have survived personnel reductions and corporate reorganizations

- You are, in the eyes of the outsider, now the new management

- We will be judged by what we do in 1980 and 81

- It no longer serves any purpose to look back and reference your problems to the past management

- Let Mr. Iacocca and let me handle the past

- You will be a success or you will be a failure on the basis of what you do in 1980

- Because I am counting on each and every one of you to do the job better than it has ever done before

- Because I need the help of every one of you

- Look back on this management team with respect and admiration for the job they have done

- New Chrysler Corporation

Lee Iacocca, CEO and Chairman

- Still, there are some good things to say about 1979

- I believe it has been a year in which we did more than just survive

- Assessment of what is happening with our request for the loan guarantees

- Expand on the concept of the “New Chrysler Corporation”

- The energy picture is muddled and threatening as ever

- What we have to do is survive, and more than survive,

- Assessment of what is happening with our request for the loan guarantees

- Expand on the concept of the “New Chrysler Corporation”

- The energy picture is muddled and threatening as ever

- What we have to do is survive, and more than survive, become profitable as soon as we can

- There will be demanding challenges facing all of you, and me, in the months ahead

- I want you to know that the “us” is you and me  New Chrysler Corporation

- Much will be asked of you, and much will be expected of you

- The early signals clearly show that it can be done

- We have achieved some significant and positive results

- We did take...