Mega Project Sm

Executive Summary Letter

This case study is about the past and future plan for the Genting Berhad as one of the main player in its particular industry. Genting Group is Malaysia's leading multinational corporation and one of Asia's best managed companies with over 36,000 employees globally, 11,000 acres of prime resort land and more than 175,000 acres of choice plantation land throughout Malaysia. The Group is renowned for its strong management leadership, financial prudence and sound investment discipline.Genting Group (www.genting.com), is a collective name for Genting Berhad and its subsidiaries and associates that comprises five listed entities with a combined market capitalisation of about US$9 billion. With leisure and entertainment businesses ranging from land-based resorts to cruising on seas and more recently, in low-cost value air travel, the Genting Group provides truly integrated world-class leisure and entertainment services at its best.

The Group via Genting International Plc (www.gentinginternational.com) is a leading resorts specialist with international gaming expertise and global experience in developing, operating and marketing internationally acclaimed resorts and integrated entertainment landmarks in Asia, the United Kingdom, Australia and the Americas. Genting International, owns 50% of Maxims Casino Club (www.maximsclub.com), an exclusive high-end casino in London and has a joint venture with Stanley Leisure, the UK's largest casino operator to develop regional casinos in the UK. Genting was founded in 1965 by Tan Sri Lim Goh Tong. Genting’s primary asset is Genting Highlands Resort (www.genting.com.my). This award-winning resort, managed via Resorts World Bhd (www.resortsworld.com), has grown to become one of Asia's leading integrated entertainment resorts, attracting over 17 million visitors in 2004. Resorts World also owns and manages the Awana chain of hotel resorts in Malaysia (www.awana.com.my), comprising Awana Genting Highlands...