Marketing Program Design

Program & Batch: | PGDM 2015-17 |

Term: | Term II |

Course Name: | Marketing Program Design |

Name of the faculty: | Dr. S.R. Singhvi |

Topic/ Title : | Pricing strategy of Hair oil |

Original or Revised Write-up: | Original |

Group Number: | Group 3 |

Contact No. and Email of Group Coordinator: | 8800440415Ft15nikhilsharma@imt.ac.in |

Group Members: | Sl. | Roll No. | Name |

| 1 | 150102002 | Abhina Panda |

| 2 | 150102028 | Ashish Kumar |

| 3 | 150103102 | Nikhil Sharma |

| 4 | 150103077 | Snehal Khanjire |

| 5 | 150102109 | Vaibhav Varshney |

Contents

Page No.

1. About Indian Hair Oil Market 3

2. Hair Oil Segmentation 3

3. Market Share 5

4. Price comparison of various brands 6

5. Brand Comparison 8

6. Price per 10 ml 9

7. Price spread 10

8. Pricing Strategy 11

9. Distribution Network 12

10. Distribution channel Margins 13

11. Difficulties in survey 14

12. Market Insights 14

13. References 14

Indian Hair Oil Market-Introduction

Hair oil commands close to 50 per cent of hair care market. The...