Fusion Beverages Market Forecast and Segments, 2016-2026

Fusion beverages can be defined as the hybrid drinks produced by mixing a variety of beverages. Fusion beverage is an emerging category of functional food that gains high attention from the consumers who prefer beverages for not only quenching their thirst, but also for seeking the nutritional benefits. This has pushed the beverage makers to increase their focus towards healthy beverages, hence came up with the concept of fusion beverages that ensure health benefits without compromising on taste parameter. Protein-infused coffee, sparkling tea, fusion in floral, tea and coffee flavors are some of the examples of fusion beverages. The growth of fusion beverages market is driven by changing tastes and preferences of consumers along with the changing life-styles, supported by the ongoing development of unique flavors that enhances the taste and nutrition level of the fusion drinks.

Market Dynamics of Fusion Beverages:

Beverage makers are keen to bring innovations in terms of new ingredients and unique flavors that can serve consumer’s functional needs. With the decline of traditional sugary carbonated soft drink, beverage makers have come up with healthier drinks such as fruit based beverages, fortified water, energy drinks etc. The range of unique flavors and ingredient system added enhances the quality of fusion beverages. The growth of fusion beverages market is highly impacted by the increasing trend where companies are reformulating the ingredient’s content added to the fusion drinks to ascertain health benefits along with the taste. The need of reformulating ingredients raised with more consumers seeking for lower-calorie offerings. Also, the health and wellness trends across the globe have promoted the beverage companies to invest heavily in research & development activities to develop healthy fusion beverages. However the rise in energy and commodity price has caused a negative impact on the growth patterns of fusion beverage market. The increased price...