Technology E-Commerce

MARKETPLACE

ANALYSIS FOR

E-COMMERCE

Pertemuan ke 3, 4

Kompetensi Khusus:

Mahasiswa dapat menjelaskan mengenai model bisnis

baru dan struktur pasar yang diaktifkan oleh komunikasi

elektronik (C2)

Materi / Outline:

Sesi 1:

1.Online marketplace analysis

2.Location of trading in the marketplace

Sesi 2:

1.Business models for e-commerce

2.Online start-up companies

Chapter 2

Marketplace analysis for

e-commerce

Learning outcomes

• Complete an online marketplace analysis to

assess competitor, customer and intermediary

use of digital technologies and media as part

of strategy development

• Identify the main business and marketplace

models for electronic communications and trading

• Evaluate the effectiveness of business and

revenue models for online businesses,

particularly online start-up businesses

Management issues

• What are the implications of changes in

marketplace structures for how we trade with

customers and other partners?

• Which business models and revenue models

should we consider in order to exploit the

Internet?

• What will be the importance of online

intermediaries and marketplace hubs to our

business and what actions should we take to

partner these intermediaries?

Online marketplace analysis

Figure 2.1

The environment in which digital business services are provided

Activity – the e-commerce environment

• For each of the environment influences shown in

Figure 2.1, give examples of why it is important

to monitor and respond in an e-business context.

For example, the personalisation mentioned in

the text is part of why it is important to respond

to technological innovation.

Environment constraints and

opportunities

• Customers – which services are they offering via

their website that your organisation could support

them in?

• Competitors – need to be benchmarked in order to

review the online services they are offering – do

they have a competitive advantage?

• Intermediaries – are new or existing intermediaries

offering products or services from...