Marketing Plan Colombia

Jay

September 18, 2015

International Marketing

Economic Analysis of Colombia

Table of Contents

Summary pg. 3-4

I. INTRODUCTION pg. 5

II. POPULATION pg. 5-8

A. Total pg. 5-6

Growth Rates

Number of Live Births

Birth Rates

B. Population Distribution pg. 6-7

Age

Gender

Geographic Distribution

III. ECONOMIC STATISTICS & ACTIVITIES pg. 8-12

A. GDP pg. 8

Total/Growth Rate

B. Per capita Income (in US$) pg. 8-9

C. Average Family Income (in US$) pg. 9

D. Distribution of Wealth pg. 9

Income classes

Proportion of population in each

E. Labor Force pg. 10

Size/Unemployment Rate

F. Natural Resources pg. 10

G. Surface transportation pg. 10-11

Modes/Availability

H. Working Conditions pg. 11

Salaries & Benefits

I. Principle Industries pg. 11

J. Foreign Investment pg. 11-12

IV. INTERNATIONAL TRADE STATISTICS pg. 12-15

A. Major Exports pg. 12

B. Major Imports pg. 12-13

C. Balance of Payments pg. 13

D. Exchange Rates pg. 13

E. Purchasing Power Parity (PPP) pg. 13-14

F. Trade Restrictions pg. 14

G. Levels of trade integration pg. 14-15

References pg. 16

Most of the population throughout Colombia is in the bigger cities such as Bogota, Medellin, Cali and Barranquilla. 76% of the people living in Colombia live in urban areas. When marketing to the people in the larger cities, marketers can target a large group of people with similar interests. Life in larger cities is more expensive, meaning that those living in larger cities are willing to spend more money on necessities and none necessities. These larger cities also have a larger population of people online.

The last 5 years, Colombia’s economy has gone through a transformation. It is known for exporting mostly crude petroleum and coal. It is now trying to...