Marketing

MODULE 10

QUIZ 1

1) Which of the following statements is true about reaching target customers:  |

e) A, B and C. | |

5) Which of the following is the basic channel activity discussed in distribution:  |

 e) All of the above. | |

9) As markets mature:  |

e) Both B and C. | |

1) Intermediaries add what type of utility to a manufacturers' product:  |

 c) Time and place utility | |

7) Risk-taking and financing activities of channel intermediaries:  |

 c) Have been greatly reduced over the last one hundred years | |

10) Which of the following cities were innovative distribution hubs because their canals allowed goods to be loaded and unloaded directly into a merchant's warehouse:  |

d) Both A and B. | |

1) Channel evolutionary rigidity occurs when channels:  |

 b) Very slowly to adopt new technology and processes that increase efficiency. | |

3) In markets suffering from evolutionary rigidity the potential rewards from innovating are:  |

 a) Significant. | |

8) Reach is short for:  |

a) % of target customers that company distribution reaches. | |

9) Which of the following criteria does the basic channel choice NOT depend on:  |

d) Conviviality. | |

QUIZ 2

5) A retail store's assortment of customers has varying degrees of uniqueness measured in terms of:  |

 e) All of the above. | |

8) Which of the following statements best describes convenience products:  |

 d) Both B and C. | |

1) Which of the following products is suited for mass distribution:  |

c) A pack of Charmin toilet paper. | |

7) Most of the focus in mass distribution is on:  |

 d) Both A and B. | |

8) What is the major concern for a supplier of a mass distribution product as discussed in the distribution module:  |

 c) How to get into the mass distribution channels. | |

1) What kinds of products are best suited for mass distribution:  |

a) Products that are frequently purchased. | |

7) Reseller, image, services, and...