Personalized Packaging Market - Global Industry Analysis, Growth, Trends, Forecast 2024

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Date Submitted: 10/25/2016 11:51 PM

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Many products and businesses nowadays desire custom personalized packaging that bears specific logos and designs. Personalized packaging has become extremely popular, particularly in the food and beverages sector. And it’s not just specialty companies which are offering personalization of products these days but even large brands like Coca-Cola and Heinz are inserting buyers’ names on the front of their signature products. Coca Cola was the foremost company to offer their bottles and cans printed with a phrase “share a Coke with (insert name here)”. Heinz, a soup brand also got its bandwagon personalized through Heinz’s Facebook page by offering printed soup labels, such instances have given rise to the personalized packaging market globally.

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Personalized packaging is a very big trend nowadays which is seen in almost all sectors. Personalized packaging can be segmented into product type, its end users and by region. Products available in personalized packaging depend on the industry and the end user desiring that product. For example, a design house may want personalized bags, name labels, visiting cards, tissue papers, mugs, pens etc. So personalized packaging can be of any kind depending on how you want to present and market your brand. Therefore, personalized packaging can be in bags, mugs, boxes, imprinted ribbons, clothes (T-shirts) etc. The end users for these personalized packaging may range from the food and beverages industry to the pharmaceuticals sector, automobile industry to aviation industry, and textile industry to the advertising sector.

The food and beverages industry prefers personalized packaging with respect to their products and accessories. One can have personalized messages or phrases on the product boxes, on the product bottles or other similar packaging. In the pharmaceutical...