Mcdonald's "Seniors" Restaurant

Joshua Manzano

Caroline Le Bon

MKT 3301 - 11341

F 1:00 - 3:45 PM

Case: McDonald’s “Seniors” Restaurant

Lisa Aham a manager of a McDonald’s restaurant is concerned about the senior citizens that regularly come to the McDonalds’s. The senior citizens come for breakfast and leave about 3pm. Lisa’s concerns are if the senior citizens continue to grow they, could cause crowding and the McDonald’s be known as an “old people’s” restaurant. At the same time present opportunities to promote a friendly restaurant’s image, a new business strategy, and community involvement. This business strategy gives back to the community, gains revenue, and promotes closer relationships with customers.

1. Does this strategy improve this McDonald’s image?

Community involvements are great opportunities for companies to prove values, promotions, and attraction of new/old customers. McDonald’s slogan “I’m Lovin’ It” clearly does not speak for everyone. McDonald’s over the last decade reputation has fallen. There have been stories of poor quality food, and bad customer service to cause many customers to not come back. With this strategy of a bingo night, for the many senior citizens that regularly patrons this McDonald’s, it can prove McDonald’s philosophy and committee commitment. Bingo represents of safe wholesome fun for all ages, and McDonald’s target market is of children to seniors. What better way to be friendly with customers and give back to the community than with bingo!

2. What should she do about the senior citizen market – that is, should she encourage, ignore, or discourage her seniors?

Lisa should encourage this opportunity in the senior citizen market. If Lisa should try to ignore or discourage it then it would present more loss than gain. Business strategy changes over time, thus to not even consider and ignore options would be foolish. To discourage the senior citizens for simply enjoying the food and service could be fueling a fire to social media story....