Submitted by: Submitted by akashchry
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Category: Other Topics
Date Submitted: 11/06/2016 11:47 PM
Product labelling is key for brand promotion and consumer education. Labelling is the easiest form of advertising your product. Nowadays, companies are innovating with their labelling techniques, such as in the form, weight, appearance, and brand promotion.
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Flexible packaging has been in trend as it provides consumers an easy-to-use functionality. Similarly resealable packaging labels have given companies a new marketing option that promotes the brand with open-close flexibility. Resealable packaging labels can be utilized for both wet and dry applications. Resealable packaging labels are capable of delivering high quality graphics for brand promotion, are cost-effective, operate efficiently and provide reclose functionality. Resealable packaging labels have also reduced waste as they are environment-friendly.
Resealable packaging labels highly depends on the materials, on the basis of material, the global resealable packaging labels market is segmented into:
Films
Reclose Adhesives
Various industries utilize resealable packaging labels to enhance their brand image, improve brand visibility. Some of the end-use industries using resealable packaging labels include food, wine, health, beauty, beverages, pharmaceutical, home and personal care. Resealable packaging labels can be used as a cover to the product and in that case the product is lighter which is user-friendly and convenient. Based on the product type, the global resealable packaging labels market is segmented into:
Flow wrap pack
Tray seal
Gas-flush Thermoforming
HPP packs
Vacuum packs
The material for resealable packaging labels serve a wide market and companies prefer various styles of resealable packaging labels which can be provided by various printing processes such as, screen print, foil, lamination, print on reverse, braille...