Oatmeal Market Analysis, Segments, Growth and Value Chain 2016-2026

Oatmeal is made up of one of the highly consumed breakfast cereal ‘Oats’. Oat grains are processed, crushed, rolled or steel-cut to make coarse oatmeal. Oatmeal is the general term originated from the U.S. and used is the U.S. and some parts of Canada. Oatmeal are mostly cooked by heating and adding water or milk to form porridge and consumed as breakfast in most of the countries.Oats are also used as an ingredient in different products such as oatcakes, oatmeal cookies and baked oatmeal dessert dishes. In recent years Oatmeal market has flourished despite of slow growth of breakfast cereal industry, due its health benefits such as high fiber and beta-glucan content and no cholesterol.

Oatmeal Market: Drivers & Restraints

The size of oatmeal market is increasing with respect to the growth of breakfast industry, increasing preference for healthy meals, and changing food habits in different countries. Oatmeal is one of the major staple food for Scotland and Nordic countries, whereas oatmeal are highly preferred by the consumers who are health conscious and always look for high protein and fiber meals. Increasing demand for ready to eat foods, and healthy breakfast products is expected to drive the growth of oatmeal market.

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Oatmeal are served hot, and the increasing demand hot cereal products is also expected to support the growth of oatmeal market. Changing in eating habits of the consumers have demolished specific type of food to be consumed for dinner, lunch and breakfast. Now a days manufacturers are positioning oatmeal as an option for lunch, dinner and snacks, resulting in higher consumption of oatmeal.

Other factors which are driving the oatmeal markets are the benefits offered by the oatmeal, such as its high fiber and protein content, no sugar and being gluten-free, present oatmeal as a preferred choice healthy conscious consumers. It is also easy to cook...