Non-Gmo Verified Sports Drinks Market Regulations and Competitive Landscape Outlook to 2026

While the demand for GMO food products is experiencing steady growth in the market, consumers are still uncertain about whether or not they are completely safe. Some consumers and scientists have been constantly criticising GMO-based products because of their identified health and environmental hazards. Owing to potential risks associated with GMO ingredients, an increasing number of consumers across the globe is shifting from GMOs to non-GMOs.

Functional foods account for one of the most prominent sectors of the food and beverages market, and their intake is especially recommended to complement healthy diet. GMO sports drinks contribute to a popular functional beverages industry but are often chastised by antagonists due to their high sugar content, most of the times artificial sweeteners, and genetically engineered ingredients.

Non-GMO sports drinks however do not contain GMO ingredients but organic fruits, unprocessed minerals, and high quality stevia. They hydrate sportsmen by replenishing their body fluids, instead of overpowering them with sugars and additional calories. These attributes make non-GMO sports drinks an emerging market area, currently thriving at a high pace.

FMI indicates strong chances of the market growth globally, in the near future.

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The Non-GMO Project: Overview

The non-GMO verified label has gained discernible response from both manufactures and suppliers, in the recent past. As per the Non-GMO Project-2016, the GMO verified label technically indicates less than 0.9% GMOs in a product, making it a trusted one among consumers. The industry has already launched around 27,000 products with non-GMO verified labels, attracting hefty revenues to the global market.

Global Non-GMO Verified Sports Drinks Market: Key Drivers

Increasing awareness among people about potential hazards of GMO-based foods and beverages in terms of health and...