Busn 258 Week 8 Final Exam 1

BUSN 258 Week 8 Final Exam 1

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1.

Question :

(TCO 1) The best way to win customer loyalty is to:

Points Received:

5 of 5

2.

Question :

(TCO 2) Which of the following problems is NOT listed as a people turnoff?

Points Received:

5 of 5

3.

Question :

(TCO 3) Small companies can compete against larger ones if they offer:

Points Received:

5 of 5

4.

Question :

(TCO 4) Which of the following is NOT an example of something a company can do to enhance extrinsic value?

Points Received:

5 of 5

5.

Question :

(TCO 5) Companies cannot wait years for their customers to see long-term value, so they should:

Points Received:

5 of 5

6.

Question :

(TCO 4) Smart companies connect with their customers through:

Points Received:

5 of 5

7.

Question :

(TCO 5) Intrinsic value arises from:

Points Received:

5 of 5

8.

Question :

(TCO 5) Communication efficiency is:

Points Received:

5 of 5

9.

Question :

(TCO 5) Customer convenience stems from:

Points Received:

5 of 5

10.

Question :

(TCO 4) How long do Americans want to spend preparing a meal?

Points Received:

5 of 5

11.

Question :

(TCO 9) To avoid requiring customers to do repetitive tasks:

Points Received:

5 of 5

12.

Question :

(TCO 8) A company's culture is made up of:

Points Received:

5 of 5

13.

Question :

(TCO 8) Many customers get their first impression of your company from:

Points Received:

5 of 5

14.

Question :

(TCO 9) Calling yourself Mr. or Ms. may give the impression that:

Points Received:

5 of 5

15.

Question :

(TCO 8) Which employees do most customers associate with a company?

Points Received:

5 of 5

16.

Question :

(TCO 10) The three-step process for acting on complaints does NOT include:

Points Received:

5 of 5

17.

Question :

(TCO 10) What percent of customers whose complaints are dealt with report a willingness to do business with a company...