Restaurant Business Plan

BUSINESS PLAN

Pharaoh’s Paradise

[pic]

7/10/2010

Hapss Corp (P) Ltd.

Business Plan for a theme based Restaurant

Course: Communication (COMM)

Submitted to: Prof. Mallika Nawal

Submitted by

|Name |Roll No |Contact No |

|Ashish Acharji |U110071 |+917873503851 |

|Swagatika Priyadarshini |U110119 |+919861078577 |

|Priyanka Pal |U110095 |+918895274541 |

|Husain Attari |U110083 |+919238316055 |

|Shalil Kumar Guha |U110107 |+917894337123 |

Table of Contents

1 Executive Summary 5

2 Company Description 6

2.1 Mission Statement 6

3 Industry Analysis 7

3.1 The Restaurant Industry Today in Bhubaneswar 7

3.2 Future Trends & Strategic Opportunities 7

4 Market Research & Analysis 8

5 The Target Market 10

6 Competition Analysis 11

7 Marketing Strategy 12

7.1 Marketing Budget 12

7.2 Future Plans 12

8 Management and Staff 13

8.1 Management Style 13

9 Operations 14

9.1 Facilities & Offices 14

9.2 Hours of Operation 14

9.3 Employee Training & Education 14

9.4 Control Measures 14

9.5 Food Production 14

9.6 Delivery & Catering 14

10 Financial Plan 15

10.1 Projected Sources and Use of Cash Capital Budget 15

10.1.1 Pre-Opening Cost 15

10.1.2 Fixed Costs (For the Year of Inception) 15

10.1.3 Variable Costs (For the Year of Inception) 15

10.1.4 Projected Sales 16

10.1.5 Details of Sales Projection (In Thousands) 16

10.1.6 Details of Variable Costs...