Article Reviews About Electronic Devices

The first article in this media analysis is about the current and estimated future sales of Apple products, and the effect that Apple’s iPad has and will have on the world. Written by Gabriel Madway, this article describes the impact the iPad has caused, the expectations for the iPad, and financial information about the revenue drawn in by Apple’s iPad. It is clearly one sided, giving the underline impression that Apple tops all of it’s competitors when it comes to portable entertainment and smart phones. By sharing with the reader quarterly revenue that Apple draws in and not comparing it to RIM or any other business, it is hard to determine where Apple sits, and leaves the reader with a prejudiced outlook.

The first thing noticed when reading this article is the title, “Apple’s earnings to showcase one-two punch”. Using a boxing reference, “one-two punch”, the reader’s mindset is already biased towards Apple in relation to competitors (Google, RIM). By using this title, it is addressing that Apple’s success triumphs over every competitor with a “one-two punch” without even having a comparison throughout the article.

The amount of unreferenced material being shared with the reader is another issue that leaves the reader questioning the reliability of each statement. Madway talks about Apple’s shares, trades and the amount of iPads sold without providing a reference to validate the numbers. Without having the references, the reader is dependent on trusting and believing in Madway’s numbers. Madway alternates between stating a fact and referencing a named analyst and then stating a fact and just simply saying, “Analysts say”. Switching between named and unnamed analysts’ and being very vague, leaves the reader with a skeptical approach towards the reliability of this article.

Madway’s use of words is another indication of assuming the facts rather than knowing the facts. Words such as: should, expected, and could, all translate to Madway’s...