Submitted by: Submitted by fatima77
Views: 739
Words: 8760
Pages: 36
Category: Business and Industry
Date Submitted: 04/02/2011 12:05 AM
Course Code : MS - 06
Course Title : Marketing for Managers
Assignment Code : MS-06/SEM - I /2011
b) What is the type of packaging you would adopt in the following cases and why:
(i) Sea Food Exports
(ii) Premium Basmati Rice
(iii) Unisex Perfume
3 a) Discuss the main objectives of Sales Promotion. Identify some sales promotions methods directed at consumers, which can be used by a soap manufacturer
b) What is a brand? What distinct advantages do companies get from branding? Illustrate.
4 a) Why does the marketing mix change as the product moves through its life cycle? How would you expect the mix to change for a novel home vacuum cleaning kit moves through the product life cycle?
b) What is cyber marketing? What are the prospects and problems faced by the buyer in using this method? Discuss the limitations of cyber marketing.
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Answer
b) What is the type of packaging you would adopt in the following cases and why:
(i) Sea Food Exports
(ii) Premium Basmati Rice
(iii) Unisex Perfume
What is The need for packaging
From the consumer's point of view the package's function is to protect the product. In the case of bulk goods, or if the product cannot be used without the support of the package, the package must help the use of the product. Without the service of packaging, most of the goods, especially food, couldn’t reach the consumer. Living in the countryside, one can buy goods,...