Entrepreneurship

MANCOSA |

Entrepreneurship |

Assignment |

|

Marvin Horkins |

10/4/2010 |

|

Contents

Question 1: Strategic Entrepreneurship 3

a) Wal-Mart 5

b) Kauai Health Foods & Juice Company 13

Question 2: Kauai Franchise Business Plan 29

1. Executive Summary 31

2. Mission 33

3. Products 34

4. Market Survey 36

5. Strategy and Implementation Summary 38

6. Main Competitors 39

7. Marketing Strategy 39

8. Sales Strategy 40

9. Sales Forecast 41

10. Personnel Plan 42

11. Financial Plan 43

12. Important Assumptions 44

13. Other Current Assets 45

14. Projected Cash Flow 45

15. Exit Strategy and Risk 47

16. Appendices 48

Question 3: South African Policy Framework 56

a) Support for women-owned enterprises 58

b) Broad-based black economic empowerment strategy 59

Bibliography 61

Question 1: Strategic Entrepreneurship

Strategic thinking is usually associated with the competitiveness of the organisation, while entrepreneurial thinking is associated with innovation and creativity to capture opportunities.

Strategic thinking is usually isolated as the “thinking” part of the strategic planning process.

This wrongly implies the removal of the behavioural or “action” component of strategy thinking from the construct. Strategic thinking, just like the entrepreneurial thinking, is a mindset that encapsulates thinking, state of mind and way of behaviour.

The concept of strategic entrepreneurship has widely been written about primarily as a relationship between strategic management and corporate entrepreneurship.

Growth-oriented strategic thinking is essential in the globalised world and is one of the most important factors in the development of entrepreneurial ventures. Strategy can be defined as the direction an organization intends to take in the future mindful of its context, resources, purpose and objectives (Lunch 1997 cited in Venter, Urban and Rwigema 2008:405).

All of the components of...