Submitted by: Submitted by beckerae
Views: 649
Words: 1301
Pages: 6
Category: Business and Industry
Date Submitted: 04/03/2011 06:58 PM
Electronic Commerce and its Effects on the Online Video Rental Industry
Agenda
Industry Overview & Structure Blockbuster vs. Netflix Netflix
Overview Distribution Process Long tail Virtual Inventory Customer Relationship Management Cinematch Revenue Sharing
Future of online movie rentals
2
Video Rental Industry
Industry Overview:
Initial Market: Traditional rental stores using VHS media DVDs: Higher quality, compact and easy to mail Increasing demand for HD, Blu-ray technology Increasing popularity of VOD
3
Video Rental Industry Structure
Reasons for Competitive Pressure
Static demand:
o Price wars are helping fuel demand o Size of the market: Not expanding stagnant growth o Movie rentals: Undifferentiated product
Only real alternative for growth is to increase market share intensifies competition No switching costs Exit Barriers (Blockbuster)
4
Consequence of Competitive Pressures
Threat from technological breakthroughs: Online rentals, VODs, Blu-ray technology Change of industry structure from consolidated to fragmented due to changes in technology / innovation (Porter’s Punctuated equilibrium concept)
5
Punctuated Equilibrium and Competitive Structure: Movie rental Industry, from Consolidated (90s’) to Fragmented (Present)
6
The Players
In-Store Rentals & Sales Blockbuster Wal-Mart Stores Amazon.com
Online Rentals Netflix Blockbuster Apple (iTunes)
Online Viewing Netflix Blockbuster Amazon.com
7
Market Share of Major Players
Online Rental Industry - Market Share
2% 1% 25% Netflix Blockbuster Walmart 72% Other
48% 14% 20% 18%
Movie Rental Industry - Market Share
Netflix Blockbuster Movie Gallery Other
8
Rental Price Comparison
Rental Price Comparison Netflix 2 week Free Trial YES YES Blockbuster Price/month (Total Access Plan) $17.99 + 5 instore exchanges $14.99 + 3 instore exchanges $9.99 + 1 instore exchange 2 week Free Trial YES YES
Plan
Rentals/ month
Price/ month $16.99...