Improving Performance

MBA 5913 June 2010-2011 - Improving Performance

Links to information resources for TMA assignment 2

Due Date: 24 January 2010

Important Note:

Should you experience problems in linking through, please right click on the link, select copy hyperlink or copy shortcut, open another browser and paste the hyperlink in the browser window.

When clicking on the links, you will be prompted to enter your student number and myUnisa Password.

Please see the tutorial below should you not have created your myUnisa Password.

https://my.unisa.ac.za/cmsys/myUnisa/myLifeJoinActivate.html

myUnisa Password queries? Please send an email to: myUnisaHelp@unisa.ac.za

Theme: Relationship Marketing

Links to predetermined searches from Business Source

Click on the link below. When prompted, please enter you student number and myUnisa password. A list of articles will come up containing keywords covering the theme. Not all the articles may be relevant. Select those articles which you think are applicable to your approach to the topic.

Relationship Marketing (TI)

Relationship Marketing (SU)

Links to predetermined searches from ABI Inform

Click on the link below. When prompted, please enter you student number and myUnisa password. A list of articles will come up containing keywords covering the theme. Not all the articles may be relevant. Select those articles which you think are applicable to your approach to the topic.

("relationship marketing")

Theme: Measuring customer satisfaction and customer service quality

Links to predetermined searches from Business Source

Click on the link below. When prompted, please enter you student number and myUnisa password. A list of articles will come up containing keywords covering the theme. Not all the articles may be relevant. Select those articles which you think are applicable to your approach to the topic.

Measur* AND Customer Satisfaction

Measur* AND Satisf* AND Marketing

Customer Service Quality (TI)...