Media Violence

Understanding the Relationship between Contemporary Culture, Media Effects and Youth Violence

Dr. Pradeep Nair * & Prof. (Dr.) Anita R. Gautam **

ABSTRACT

Impact of media on youth is complex and exhibits contrary results according to the analytical framework, for example, there are evidences that watching violence excites violent tendencies but also that sometimes violence on screen is watched by those who already have violent tendencies and behaviours.

The research article tries to confront the root cause of youth violence by making a serious attempt to understand contemporary culture and why is it meaningful to the youth who consume it.

The article looks at cultural artefacts as complex bundles of contradictory meanings that can yield an enormous range of responses from people who consume them.

KEY WORDS

Media Environment, Mythology of Symbols, Mass Culture, Media Effects and Popular form of Violence.

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* Senior Lecturer, Amity School of Communication

Amity University, Lucknow

INDIA

E-mail ID: nairdevcom@yahoo.co.in

** Director, Amity School of Communication

Amity University, Lucknow

INDIA

Address for Correspondence:

E – 2 / 99, Sector – C, Aliganj, Lucknow – 226024 (UP) INDIA

Phone No: +91-522-2331224 (R), +91-9415788313 (M)

E-mail ID: nairdevcom@yahoo.co.in ; nairdevcom@gmail.com

Introduction

Indian youth like its global counter part is no monolith class; however, region and gender largely determine their access to media and technology. Percentage of T.V viewers in India is small and largely city centered. However, the range of media options available to the youth has expanded at a dramatic rate over the past decades. The introduction of Direct to Home (DTH) and Digital Terrestrial Transmission (DTT) has dramatically increased the spectrum of television programmes one could watch. The introduction of digital media introduces us to a much...