Reflections on Marketing Management 450

When I first found out I had to choose a marketing class for one of electives I was not thrilled about it. My first response was why I would need any of these courses to if I’m looking towards management. So I figured since I was going into management I might as well do marketing management, and from the outcome of this course I am glad I chose it. Marketing Management 450 examined the concepts and principles involved in marketing analysis and implementation of the marketing strategy in consumer, industrial, and service organizations. It also explains all the elements of the marketing mix, including product, price, promotion, and distribution. Out of all the key concepts and topics in this course I feel that the marketing mix and marketing strategy have made me a stronger candidate to enter the business world. The marketing mix is the most famous marketing term out probably. Its elements are the basic, tactical components of a marketing plan known as the Four P's, the marketing mix elements are price, place, product, and promotion. The concept is simple, one good example I ran across was to think about another common mix like a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. For a sweet cake you would add more sugar it is the same with the marketing mix because the offer you make to your customer can be altered by varying the mix elements. Another concept was marketing strategy which is a method of focusing on organizations energy and resources on a course of action which can lead to increased sales and dominance of a targeted market. The marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements and explains how they will be achieved.

This course has affected me in my professional development as a person as well as encouraging me to be more active and productive when introducing a new...