Chess Strategy

1. CHESS STARTEGY

DLF INDIA

* The DLF Group was founded by Chaudhury Raghuvendra Singh in 1946.

* DLF group is a leading real estate developer in India.

* DLF has over 220 million sq. ft. of existing development projects and 574 million sq. ft. of planned projects.

* It has extensive Land Reserves of 10,255 acres in various regions across India.

* DLF has so far developed 22 urban colonies, and an entire integrated 3,000-acre township - DLF City. DLF's development projects across India span over 30 cities.

* DLF has added 3 more divisions; hotels, infrastructure and SEZs (Special Economic Zones).

* DLF has made significant progress in pursuing new business opportunities in hotel, infrastructure and SEZs.

* DLF is a classic example of chess strategy because it ventured into all businesses initially namely-hotels,infrastructure,SEZs and real estate.

* So it ventured into different sectors but now is mainly focusing into real estate.

GOAL STRATEGY

BIRLA GROUP

* By the Birla Group reference is made to one of the foremost business houses in India headed by the Birla family for generations.

* Its business interests are vast and varied ranging from petrochemicals and textiles to automobiles and Infocom as well as financial services.

* In 1919 Baldeo Das Birla, set up jute mills in West Bengal and thus laid the foundation for the beginning of the Birla industrial empire. In 1947 the Birlas set up Grasim weaving plant and from 1958 added rayon to the list.

Aditya Birla, grandson of Ghanashyam Das Birla, continued successfully with the legacy he had inherited by going international.

* In Thailand the Birlas set up Indo-Thai synthetics. It was followed in 1978 by Carbon Black production also in Thailand. In 1988 Indo-Gulf was formed under the name of Hindalco for production fertilizers.

* The beginning of the new century...