Toy Market in India

FUN BOX

toy market in India has witnessed lot of changes over the last few years, and we see tremendous potential here. I visited a few malls and found that there are customers who want to buy toys of high quality. Moreover, Indians always have a strong thought that children learn through playing with toys. Playing helps them in thinking systematically and logically. It’s like using mathematical sciences. They can put pieces together and make new creations. Work collaboratively and see how they connect things. At present, the toy market in India is highly fragmented. We estimate that the industry is worth around Rs 1,500 crore, and is growing at the rate of 12-15% per annum. And we feel we are here at the right time.

Market: Toys and games have become an instrument for all round development of a child

Indian toy market

Drivers & Challenges:

Growing diposable income, large population of children, change in people’s perception, increasing awareness of quality issues, developing mall culture,

Challenges: Large scale imports of toys from china, old technology and obsolete design

Trends:

Preference among parents towards educational toys and games

Movies and cartoon character toys

Entry of major foreign players

Toy and games market is dominated by unorganized players accounting % of the market

Comeptition : Domestic and Foreign P”layers

Market Segmentation: Electronic toys, mechanical toys, educational toys, soft toys, voard games,

Electronic toys is the dominant segment followed by plastic board games and stuff toys

Towards the end of November 2005, international toymaker Mattel launched toys for men. Priced between Rs 999 and Rs 1,999, the new range features models of premium cars such as Ferrari [ Images ] Scaglietti and BMW [ Images ] 645 Ci in its 'On Road' collection and Renault [ Images ] and Williams in its 'F1 Range' of Hotwheels Collectibles. The company says that it's too early to talk about sales figures. But toy makers...