Search Engines

Assignment - Search Engines

Optimizing Your Web Pages to Obtain High Rankings in the Search Engines

When you design a website you must also consider how search engines will rank the website.

Please surf the internet and find information about how to best design your website so search engines can find your website.

1. What is a search engine? Start with http://en.wikipedia.org/wiki/Search_engine_optimization.

• What is manual submission? * * **

• How do search engines search a website? * * **

• What are the two ways that you can prevent a file or directory from being searched? * * **

• What is White hat SEO? * * **

• What is Black hat SEO? * * **

• What advice does Wikipedia give about SEO companies? * * **

2. What are some of the best ways to increase your search engine ranking? * * **

Research 5 of the top US search engines: Google, Yahoo, Live Search, and Ask

For each search engine, please include the following information:

3. Does the search engine require changes to the HTML?

4. Is submission free or does it cost?

5. Do you need a sitemap and what format?

6. Which other search engines are based on this search engine? http://en.wikipedia.org/wiki/List_of_search_engines#Based_on

7. What information can you get from the search engine? List a few of the type of information that the search engine provides. For example: browser

8. Does the search engine have a way so that your client can see the information? The client needs to see something that is user friendly and easy to understand. Is there anyway your client can obtain feedback from the search engine?