Panera Bread

We are bakers of bread.

We are fresh from the oven.

We are a symbol of warmth and welcome.

We are a simple pleasure, honest and genuine.

We are a life story told over dinner.

We are a long lunch with an old friend.

We are your weekday morning ritual.

We are the soft doughy insides and the crunchy crust.

We are the kindest gesture of neighbors.

We are home. We are family. We are friends.

We are Panera.

"A loaf of bread in every arm."

"With the single goal of making great bread broadly available to consumers across America, Panera Bread freshly bakes more bread each day than any bakery-cafe concept in the country."

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http://www.scribd.com/doc/44500841/Panera-Bread

http://ezinearticles.com/?Sample-Strategic-Planning-and-Analysis-For-Panera-Bread-Company&id=4059333

Strategic Goals:

✓ Increased sales of specialty drinks and opening international locations

(Increase the offerings of specialty drinks, including researching alcoholic beverages, to attract coffee shop regulars into Panera)

✓ Increase firms market share

✓ Overtake key rivals on quality / customer service

(If Panera wishes to remain competitive, it must utilize its economies of scale to grow faster than competition and continually innovate, becoming the "fast follower" by utilizing adjacent industry innovations in its café atmosphere.)

Panera is trying to be better than the guys across the street.

✓ Boost firm’s reputation with customers

✓ Become leader in new product introductions

✓ Capture attractive growth opportunities

✓ Product quality

Financial Goals:

• Strive for stock price appreciation

• Maintain a positive cash flow every year

Market Size and Buyers:

Panera Bread Co. (Nasdaq: PNRA) ($38.28) operates a chain of more than 1,100 bakery cafes in the U.S. Roughly 40% of its current locations are owned directly by the company with the...