Factors How Estee Lauder Enhance Growth and Profits

A study on factors how to enhance growth and profits of Estee Lauder.

This research proposal studies on the factors how to enhance growth and profits of Estee Lauder. The competition, diversification, technology and environmental concerns factors are used as independent variables to determine any effect for the proposed study.

Objectives:

• To identify how competition factor to enhance growth and profits of Estee Lauder.

• To investigate how diversification factor to enhance growth and profits of Estee Lauder.

• To determine how technology factor to enhance growth and profits of Estee Lauder.

• To investigate how environmental concerns factor to enhance growth and profits of Estee Lauder.

Research Question:

• How competition factor to enhance growth and profits of Estee Lauder?

• How diversification factor to enhance growth and profits of Estee Lauder?

• How technology factor to enhance growth and profits of Estee Lauder?

• How environmental concerns factor to enhance growth and profits of Estee Lauder?

Introduction:

Estee Lauder, a leading global cosmetic firm which began in 1946 by Estee Lauder and her husband Joseph Lauder. Estee Lauder Inc. is one of the leading companies which are producing upscale cosmetics, fragrances and hair care products in the world. Two years later (1948), they established their first department store in account with Saks Fifth Avenue in New York. In 1953, Estee Lauder has launched a fragrance bath oil, “Youth Dew” which can be used as fragrance as well. There is a great success of the “Youth Dew”. It was breaking the domination of French perfume which high grade perfume is no longer a luxury only for few ladies. Eventually, Estee Lauder perfume has been popular in the fashion world. Estee Lauder is one of the wealthiest women in America who built her cosmetics empire on the dream of every woman. She loves “the best” things and “beautiful people”. Estee Lauder Inc. is growing up day by day and year by...