Promotion for Tata Motors

TATA MOTORS PROMOTION

Tata motors use the promotion mix very appropriately for each of its products. With the proportions in the promotion mix varying from product to product, which are apt for the product? Like the have used mainly the Public relations for promotion of nano and advertisements for dickor.

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Television advertisement

Tata has man well known and distinct advertisements. One of them is that Tata the ad starts with a guy perched inside a tent hanging precariously from a cliff. What follow are breathtaking outdoor shots of snow-capped mountains, beaches, gushing rivers and such (shot entirely in New Zealand), interspersed with the following captions – “If you looked back on your life, what would you remember? The corner office? The corporate powerplays? The VIP lounge? What would you remember?” The ad ends with a shot of a guy standing besides his Tata Safari Dicor at the edge of a looming cliff as the voiceover says “Tata Safari Dicor, Reclaim your life”. A compelling idea, one that the target audience can immediately relate with, crafted so beautifully that you bask in pure sensory delight as it unfolds before your eyes, sure way of getting the customers attention. The thought that here is a car that will help you do worthwhile things, things that will be worth remembering when you look back at your life, is simply brilliant and brilliantly simple at the same time. And which is why, I am sure each one of us, trapped in our mundane daily-jobs, would feel tempted to do just that…reclaim our life, the Tata Safari way!

It has other ads for Indica , which is a funny ad . And the latest being tata nano Ad The ad shows a small girl eagerly waiting for her dad to drive home a Nano for the first time. Finally the wait is over and the girl can see Nano from her terrace. Meanwhile Nano is shown passing through narrow lanes and rocky roads. The car comes to a halt in front of the little girl, but she soon realizes that people around her are...