Disney's Strategy Analysis

Walt Disney Company

Best strategies for the future

3/14/2011

It all started with a mouse!

Kathrin Tank

Moritz Klauck

Antoine Madre

David Sisner

Table of contents

Statement of the problem 3

Internal and external analysis 3

Internal analysis …………4

External analysis . …………4

Solutions 5

Financial analysis 6

Bibliography 7

Appendix 1: SPACE Matrix Disney 8

Appendix 2: MC Kinsey /GE matrix and Value Chain 9

Appendix 3: Porter’s 5 forces 11

Appendix 4: SWOT analysis and EFE 12

Appendix 5: Financial references 16

Statement of the problem

The problem is that Disney might have drifted away from their original purpose of existence: “Nurture the imaginations of children around the world as well as to celebrate American values” (Anonymous, 1996). Disney as a whole is very strong and has no serious problems. However, a challenge that comes along with being on top is staying on top. Throughout their long and prosperous history, Disney has always been trying to reach new customers through many corporate strategies. Disney used conglomerate diversification, such as with ABC or ESPN. Disney developed their products by coming up with a new product or movie to catch the eye of their customers, and developed their market by being present in many continents. Furthermore Disney used backward integration, such as with Pixar, that makes pictures for Disney with some of their collaboration. From this excellent use of strategies, it is easy to see that Disney wants the hold on almost every market. They want customers to love them from birth to retirement and beyond (Duran, 2011). Many people can easily think that Disney is too diversified, as acting in so many fields and markets does not help in a context of a declining economy and of a growing competition, but Disney succeeded in maintaining their synergy and creativity among their different operations. However, the segment “Studio Entertainment”, which can be...