Business Finance Paper

Strategic Initiative Paper

FIN/370

Monday, February 28, 2011

Strategic Initiative Paper

The Walt Disney Company is one of the most recognizable names in the world. There has been a large amount of effort put into making this company what it is today. This can be accomplished by planning and executing effectively. Known for the greatest theme parks, animated film, television, and cruise lines, just to name a few, this company has become a household name. In January 2011, Disney’s President and CEO, Robert A. Iger outlined accomplishments for the previous year, in addition to the strategic plan in place to meet financial goals going forward. He attributes the success in 2010 to that of an “exceptional entertainment experience, widely diverse content and unique skill in managing business.” (Walt Disney Company, 2011)

In 2010, Walt Disney’s plan to successfully market Toy Story 3, paid off. It is currently considered the Number 1 animated movie of all time at the global box office. This resulted in an increase in income, revenue, and earnings per share. In the shareholders letter, Iger identified the three core strategies that have worked in their favor. He states, “In my five years as CEO of this great Company, we’ve sought to build on Disney’s legacy by focusing on three core strategic priorities: creating great entertainment that people want to experience; using new technology to maximize the quality and reach of that entertainment; and growing our business in promising international markets to extend the impact of that entertainment.” (Walt Disney Company, 2011)

Although Walt Disney experienced a remarkable year in 2010, they are already making plans for a bright future. Disney will play on their strength and global reputation as the world leader in high quality family entertainment. They are looking at ways of increasing their presence in China and India. They have identified the growth potential and shift of dynamics in the global economy in these...