Bait and Switch

Abstract

Advertising is designed to lure potential customers by make something attractive, desired or needed. Advertising has its basis and motivation. In the video the newspaper ad advertising a pickup truck for eleven thousand, three hundred, and ninety nine dollars lured Betty to the dealership. Betty drove three hours to the car dealership to get three thousand for her used pickup truck and to purchase the pickup truck advertised in the ad Ads are not offers but invitations for offers. Customers such as Betty are baited by advertising for a product at a low price. Betty discovers that the pickup truck advertised in the newspaper ad is not available and is switched to higher price product. Bait and switch is form of false advertising. Tony did not show Betty the advertised pickup but a more expensive truck.

Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement.

The fact that Betty drove three hours in one – hundred degree heat has no bearing on whether the dealer must perform in accordance with the published advertisement. Rally Motors is not required to sell Betty the truck just because she underwent some difficulty to get to the dealership. Ads are not offers but invitations for offers. The fact that Betty underwent some hardship to make her offer to purchase the truck does not obligate the dealership to accept her offer. Even though, Betty drove three hours for the pickup truck advertised in the newspaper ad, she should receive the same treatment as a customer that came from around the corner. Betty should have read the disclaimer that was in small print in the advertisement before she drove three hours. Betty would have known that the ad stated just one at that price that the advertisement was just to get customers to the car dealership to look at other inventory. Betty should have asked over the phone the chance of the truck...