Royce Chocolate 4ps

Table of Contents Page

1. Introduction

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Brief Background of Company

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Mission Statement

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Marketing Objectives

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Situational Analysis

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Marketing Mix Strategy

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Implementation

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Evaluation

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Control

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Recommendation & Conclusion

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2. Introduction

1.1 Corporate Profile

ROYCE’ was founded in Sapporo in 1983. By gradually acquiring better techniques and enriching our experiences, we are dedicated to making real good chocolate of world quality in Hokkaido where the climate and the clean air are suitable for making confectionaries.

The fundamental principle of Royce’ has been and will always be to painstakingly source for high quality ingredients, and to sell its products at prices that customers can afford for daily consumption.

In the course of time, because of increasing demand, Royce’ began taking orders from customers from outside of Hokkaido by telephone. Customers’ names and addresses were recorded and their orders were sent one by one from our factory. That was the beginning of our mail order system.

When we started to bake cookies at a small factory, the smell from the factory tempted and attracted the neighbors. A table was put in front of the factory and cookies were sold. That was the beginning of the direct management stores.

Looking back, the history of Royce’ has been based upon the support of many people.

1.2 Purpose of the Report

The purpose of the report is to indicate the marketing strategies of E-Royce chocolate in Singapore. In this essay we will go in-depth with its 4P’s marketing mix...