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LOVELY PROFESSIONAL UNIVERSITY

HOMEWORK 2

Lovely School of Business Department of Management

Name of the faculty member: Rajan Girdhar

Course No.: MGT748 Course Title: Global Business Challenges

Class: MBA (IB) Semester: 4th Section: R1906 Batch: 2009-11

Max. Marks: 20 Date of Allotment: 15/04/2011 Date of Submission: 22/04/2011 (through UMS)

|Objectives of Academic Activity | | | |

| |Organization |Topic |Model |

|The objectives of this academic |The detail of |Student will study and analyze |Submission: |

|activity are mainly focused to:- |organization assigned |global business of |Each student is required to submit their |

|(a) Objective is to develop |to students given |assigned organization as it must |assignments after taking few important actions|

|analytical and managerial skills |below. |include Critical Evaluation of:- |into account: - |

|(b) To make students aware about | |(a) Brief introduction and market |Assignment must be submitted through UMS on or|

|organizations’ global marketing | |entry strategies used by given |before date of submission. |

|strategies. | |company in different markets; |Students will be credited with marks for the |

| | |(b) Marketing-mix used by the |quality,...